Punched up packaging can provide big returns for ecommerce brands

Punched up packaging can provide big returns for ecommerce brands

Did you know that color improves brand recognition by up to 80%? And, presenting a brand consistently across all platforms can increase revenue by 23%! It's statistics like these that have influenced many ecommerce brands to punch up their packaging with custom colors and elaborate unboxing experiences. In a world where consumers are increasingly dependent on doorstep delivery, packaging is now an important competitive consideration for every online retailer.

Reinforce your brand

When shoppers visit a brick-and-mortar store to purchase goods they are inundated with brand messaging and carefully crafted aesthetics. From the color scheme and furniture style to the music and lighting, a retail store has many tools that can tell a brand story. In the world of ecommerce, the opportunities to create a brand experience are far fewer. A digital storefront can convey a brand story, but it fails to provide the immersive qualities of a physical experience.

Many successful ecommerce companies have realized that the best way to deliver that physical experience is with packaging. Packaging is the first real, tangible thing a customer will experience about an ecommerce brand. It should create a brand experience from the moment it arrives on the customer's doorstep.

Marketing that continues after the sale

Too often, businesses are so preoccupied with gaining new customers that they overlook the opportunity to retain customers after the sale. When 65% of a company's business come from existing customers, hanging on to those customers should be top priority. At a time when consumers have come to expect impactful packaging, doing the bare minimum is not likely to make a lasting impression.

Small changes, big impact

The good news is, punching up your packaging does not always have to be difficult or costly. One of the simplest ways to get noticed is to replace plain white shipping mailers with mailers in a signature brand color. When a customer sees the package, they will automatically associate it with your brand. Metallic mailers catch consumer attention and convey opulence and energy. During the holidays, specialty mailers can double as gift wrap.

If you would like to turn it up a notch further fill a brightly colored bubble mailer with confetti, wrap your product in colored tissue paper and add a custom label with your logo. Just these simple upgrades can take your brand from boring to memorable. It could be the difference between creating a loyal customer and one who is indifferent about purchasing from you again.

As always, be sure to get your packaging from a trusted source with high-quality products that will withstand the rigors of shipment and arrive in great shape. Learn more and find punched-up packaging products at Mailers USA.

As a special offer, use the coupon code "BLOGCOLOR" during checkout to receive 5% off on Colored Poly Bubble Mailers.

*This coupon cannot be combined with customized pricing, other promotions, or applied to previous purchases.